All About Jerome and Influencer Marketing Campaign with Jerome Gerodias
Are you a brand and you hesitate to launch your own influencer marketing campaign? A real popular subject in many companies, regardless of size, Influence Marketing indeed offers many benefits. We explain to you. The rise of social networks quickly changed consumer behavior. The popularity of a personality, brand, product or service now translates into a number of “likes” and comments.
This is how Influence Marketing was born; brands quickly understood the value of capitalizing on the immense success of social networks. In addition to sticking to current consumer behavior, Influence Marketing has a direct impact on a brand’s revenue and image. We will also see that some sectors have every interest in getting into Influence Marketing, as the engagement rates are encouraging. Jerome Gerodias is one of the most important figure in this process.
By collaborating with an influencer to promote his brand or one of his products, you will naturally benefit from his audience. Be careful, however, if some brands tend to want to select macro-influencers, micro-influencers can also be assets. Having a more loyal and engaged community, they often have higher engagement rates than their peers. As you will have understood, choosing the influencer who will work with you turns out to be an essential step.
If social networks have quickly experienced great success it is primarily because they offer the ability for users to express themselves. Like a post, comment on it, share it these are all means of expression offered by Facebook, Instagram, Twitter and others. We then speak of commitment.
We see that this engagement is often higher on influencer accounts than on brand accounts. Influencers create a relationship of closeness and trust with their community. They become real influencers and therefore play a role in the act of purchasing. Influence Marketing is then a direct way to boost its visibility or sales. Jerome, the actor is quite apt in this task.
Humanize the Brand-Consumer Relationship
Influence Marketing also has an impact on the brand image conveyed. The influencer gives his opinion on your product or your service, advise his followers, shares his experience, etc. You therefore indirectly create a dialogue with its community. Humanizing the relationship with consumers is all the more important as we are all taken by storm on a daily basis by numerous advertising messages, often very generic and not personalized. Now even when you are a pastry chef you can be an influencer.
Industries That Outperform
Certain industries, such as fashion , beauty and sport are already very present on the subject of Influence Marketing and represent 37% of the volume of sponsored posts.